For Rent: Runway Fashion

Wednesday, January 27, 2010

Through the beauty of the internet and friends, I have found my new obsession when it comes to fashion.

Are you ready?

I've long said if I were ever to get married I want to rent a couture dress that I couldn't otherwise afford. Seriously, what people spend on a dress they wear ONCE is absolutely absurd to me. I'd rather have a few pairs of Jimmy Choos, a Chanel and Prada bag that I can wear whenever the hell I want, rather than a $7,000 dress that I wore for 5 hours. Let's face it, if I have to wear a white, girly dress, you better believe it is going to be the hottest-closest-to-couture this body has ever seen.

Anyway, I was introduced to my new favorite site by Lauren at Cleveland Couture called Rent the Runway. Then, I was invited by a lovely friend of the Plum.

How often do you scour the fashion blogs and covet the latest runway collections? I flip through Lucky, Elle and Vogue just staring at the beautiful designs I would love to wear or at least try on. Just once. Can I afford Zac Posen, Proenza Schouler or Christian Siriano? Um no. Not even close. I'm still hoping the BF will buy me my damn Louis Vuitton for one of these birthdays.

Well, now I don't have to actually BUY the dresses. I can conveniently rent a dress from one of my favorite designers with the help of the girls at Rent the Runway, an invitation-only dress site.

You pick the dress and a back-up size and then send it back. Freaking genius, I tell ya! The dresses range from $50 to $200 for a range of occasions from weddings to black ties to cocktail parties.

After being giddy about it all week and picking out dresses for upcoming weddings, I told my mom about it tonight and she didn't understand the concept at first.

Mom: "What are you renting?"
Me: "You rent the runway."
Mom: "What? You rent the runway?"
Me: "Yes, mom. Instead of paying $1,000 for a dress, you can rent as many as you want for so cheap."
Mom: "Well why don't you get me one for mother's day for your cousin's wedding?"
Me: "You want me to rent a dress for you for Mother's Day? Are you SERIOUS?"
Mom: "Yes, pick one out and we will wear the runway at the wedding."

Helping my mom with today's fashion, one rented dress at a time....


Fizzgig said...

i always thought someone should open up a dress rental store....for wedding dresses, and bridesmaid dresses. this is genius!

Marie said...

Honestly? That is genius. I've always thought it's ridiculous to spend thousands of dollars on a dress you'll wear once. Yes, even to your own wedding.

I like the way you think.

Also, your mom is just adorable. :)

Bayjb said...

That is a great idea! Show us what you pick for your mom! I'm dying to see what's available